Distribution : a strategic variable in the universe of luxury products

Abstract : This article analyses the recent evolution of the luxury goods sector and especially of the retail and distribution strategy of some major companies. The distribution strategy must address two different issues: first, the need to control the value chain to gain a competitive advantage in a sector that is very rapidly becoming concentrated; second, the need to respond to a desire for emotions and for an aesthetic experience, as expressed by the customers of luxury goods.
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Article dans une revue
Indian retail review, 2008, vol. 2 (n° 1), pp. 9-20
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Soumis le : mercredi 23 février 2011 - 15:54:16
Dernière modification le : mercredi 23 février 2011 - 15:54:16

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  • HAL Id : hal-00568837, version 1

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Bruno Godey, Daniele Pederzoli. Distribution : a strategic variable in the universe of luxury products. Indian retail review, 2008, vol. 2 (n° 1), pp. 9-20. 〈hal-00568837〉

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