The image of retailers in France

Abstract : The article discusses research on how retailers in France differentiate themselves through the concept of image. Components of retailer image include price, quality and range of merchandise and convenience factors offered. Grocery retailer Carrefour is considered as the best retailer as far as the price and the quality of merchandise are concerned. Fashion retailer H&M's strength is in the prices of the merchandise offered while the principal assets of Zara are the quality of merchandise and the layout of its stores.
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Article dans une revue
European Retail Digest, 2006, pp. 26-31
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https://hal-rbs.archives-ouvertes.fr/hal-00568899
Contributeur : Emilie Breton <>
Soumis le : mercredi 23 février 2011 - 18:15:50
Dernière modification le : mercredi 23 février 2011 - 18:15:50

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  • HAL Id : hal-00568899, version 1

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Didier Louis, Cindy Lombart, Daniele Pederzoli. The image of retailers in France. European Retail Digest, 2006, pp. 26-31. 〈hal-00568899〉

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