Conception and test of a comprehensive model of international strategy for retail companies

Abstract : This article proposes a model of international strategy of retail companies. It has been developed and tested by studying the international activities, both successful and unsuccessful, of 37 international companies for more than a decade. It defines the most important components of a successful strategy and, for each component, it evaluates the importance of this variable in connection with the others. The model proposed is able not only to explain the internationalization process of many important companies during the 1990s and at the beginning of the 2000s, but also puts forward to the managerial sector the strategic variables for both the companies that have already started an internationalization process and those that wish to begin it.
Type de document :
Article dans une revue
The International Review of Retail Distribution and Consumer Research, 2006, vol. 16 (n° 4), pp. 415-431. 〈10.1080/09593960600844210〉
Liste complète des métadonnées

https://hal-rbs.archives-ouvertes.fr/hal-00577886
Contributeur : Jérémy Savey <>
Soumis le : jeudi 17 mars 2011 - 16:23:23
Dernière modification le : jeudi 17 mars 2011 - 16:23:23

Identifiants

Collections

Citation

Daniele Pederzoli. Conception and test of a comprehensive model of international strategy for retail companies. The International Review of Retail Distribution and Consumer Research, 2006, vol. 16 (n° 4), pp. 415-431. 〈10.1080/09593960600844210〉. 〈hal-00577886〉

Partager

Métriques

Consultations de la notice

141