Responsible consumption awareness among Chinese exchange business students in France

Abstract : The objective of this paper is to study Responsible Consumption (RC) behavior and practices in business students from China and Hong Kong studying in France. The results describe student's consumption models in their host country, their perception of RC, the way they think RC could be improved within their country and in the world. The research highlights a model of patterns of responsible consumption across cultures due to a global consumer class that has access to international brands, goods and services. The purpose of our study is to show how responsible consumption attitudes are emerging in younger generations. For our paper the international exchange Chinese students of the Rouen Business School in France have participated in a research project concerned about RC.
Type de document :
Communication dans un congrès
2011 International Conference on Strategy Management and Research - ICSMR 2011, Jul 2011, Hong-Kong, Hong Kong SAR China. IACSIT Press, Vol. 11, p. 88-92, 2011
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Contributeur : Sandrine Palmer <>
Soumis le : mardi 13 mars 2012 - 12:10:23
Dernière modification le : mardi 5 juin 2018 - 10:14:39

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  • HAL Id : hal-00678569, version 1

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Carlos A. Rabasso, Javier Rabasso. Responsible consumption awareness among Chinese exchange business students in France. 2011 International Conference on Strategy Management and Research - ICSMR 2011, Jul 2011, Hong-Kong, Hong Kong SAR China. IACSIT Press, Vol. 11, p. 88-92, 2011. 〈hal-00678569〉

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