Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators

Abstract : This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.
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Chapitre d'ouvrage
Eleonora Pantano, Harry Timmermans. Advanced technologies management for retailing, IGI Global, p. 289-305, 2011, 9781609607388. 〈10.4018/978-1-60960-738-8〉
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Contributeur : Sandrine Palmer <>
Soumis le : mardi 30 octobre 2012 - 14:30:25
Dernière modification le : mardi 30 octobre 2012 - 14:30:25

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Stephan Zielke, Waldemar Toporowski, Björn Kniza. Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators. Eleonora Pantano, Harry Timmermans. Advanced technologies management for retailing, IGI Global, p. 289-305, 2011, 9781609607388. 〈10.4018/978-1-60960-738-8〉. 〈hal-00747075〉

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