Does image-congruence enhance the purchase of luxury brands?: Early development and international comparisons of a measurement scale for consumer/brand/store image congruence

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Communication dans un congrès
11th International Marketing Trends Conference, Jan 2012, Venice, Italy. The proceedings of the International Conference Marketing Trends
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https://hal-rbs.archives-ouvertes.fr/hal-01078819
Contributeur : Sandrine Palmer <>
Soumis le : jeudi 30 octobre 2014 - 13:35:39
Dernière modification le : jeudi 14 décembre 2017 - 15:28:01

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  • HAL Id : hal-01078819, version 1

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Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, et al.. Does image-congruence enhance the purchase of luxury brands?: Early development and international comparisons of a measurement scale for consumer/brand/store image congruence. 11th International Marketing Trends Conference, Jan 2012, Venice, Italy. The proceedings of the International Conference Marketing Trends. 〈hal-01078819〉

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